The principles of Care, Control and Commitment in Crisis Communications.
Some excellent world leaders have gained national and global credibility for their management of the Covid-19. They are embodying the principles of Care, Control and Commitment as they take decisive actions to prevent the spread of the virus. As a result, their credibility as leaders has only grown even in these extremely challenging times. This is largely due to clear communication and strong values working hand in hand.
Elsewhere, muddled messaging has left citizens confused, scared and angry, resulting in an increased spread of the virus, protests, and a drop in polls for the politicians responsible.
The next crisis to hit your organisation may not be a global pandemic, but there are many lessons to be learned in crisis communications in how businesses and governments have responded to Covid-19.
Showing leadership, staying authentic, communicating openly and showing compassion are all crucial.
The goal is to handle any scenario that comes up with a robust strategy that minimises reputational impact. Once the crisis passes, it’s important that your credibility as an organisation remains intact, that the media who should be treated with respect - accurately reports that the organisation acted responsibly, fairly and emphatically, and that consumer and/or community sentiment hasn’t turned against you. - A
Comments